Reports To: Marketing Manager
Salary Range: $46,000-$59,000 dependent on experience
To Apply: Visit our hiring site and complete an application for Marketing Specialist.
About United 4 Children
United 4 Children (U4C) makes children a priority. By providing children with healthy meals, creating safe places to learn and play, and providing social-emotional and inclusive services for children with special needs or challenging behaviors – United 4 Children ensures every child has the foundation to thrive. U4C offers high-quality support programs serving children up to 13 so that families can feel at ease knowing their children, regardless of ability, are receiving the best care possible and have every opportunity to succeed.
United 4 Children’s Values
At United 4 Children, it is expected that we center our common values in the work that we do individually and together. We hold each other accountable to live out these values in our work and celebrate with each other as we demonstrate the following:
- Community – We put the needs and desires of children, families, and caregivers at the center of our work. We partner with schools and fellow nonprofit organizations to create excellent educational and developmental opportunities for every child in the region.
- Trust – For the last 50 years, we have been honest and earnest in all our interactions. We strive to readily meet community needs particularly where other resources do not exist.
- Equity – We seek to understand the disparities facing children, families, and childcare providers. We ensure everyone has access to the resources needed to thrive.
- Empathy – We strive to understand the unique experiences of every person we encounter. We respect each person’s journey and seek to support everyone’s specific needs.
Overview:
The Marketing Specialist is imperative to bolstering the agency’s brand, recruitment of those who need United 4 Children’s (U4C) services, telling U4C’s story, and creating a pipeline for community centric fundraising. They are responsible for the daily implementation of marketing strategies including, but not limited to, scheduling social media, creating marketing kits for all regions of Missouri, updating the U4C website, and creating digital and print materials.
Core Functions
Marketing 70%
- Assist in execution of marketing plans to reach audiences through targeted channels
- Assist with website maintenance, mainly updating a database of childcare capacity monthly, uploading blog content, and updating content across program pages as needed.
- Manage the agency’s social media channels, utilizing U4C’s annual content calendar to create content and schedule posts.
- Create and update marketing collateral to include flyers, one-pagers, and brochures.
- Writing blog content using our team’s expertise that focuses on educating U4C’s various audiences of parents, community members, funders, early educators, and decision-makers.
- Write and distribute email campaigns, including a monthly email newsletter to childcare providers.
- Shoot photos to help highlight U4C’s services and team.
- Conceptualize visuals based on requirements
- Develop illustrations, logos and other designs using software or by hand
- Follow U4C’s established branding standards and a amend designs based on feedback.
Cross-Team Collaboration 20%
- Work with Community Engagement Team when directed by the Marketing Manager to plan and administer community outreach.
- Participate in weekly check-in meetings, strategic check-in meetings, project kick-off meetings – regarding stewardship, campaigns, events, communications, collateral (not grants), and ensure team goals are achieved when appropriate.
- Collaborate with Development and Programs Team to achieve goals including, but not limited to, client and staff recruitment, donor stewardship activities, creation of agency event calendar, marketing activities, and collateral which showcases the impact of U4C’s work.
- Collaborate with each department and partner agencies to fulfill contracted marketing requirements.
- Work with Marketing Manager to ensure department leaders have adequate information to market how U4C is assisting in fulfilling communities’ needs through partnerships, resources, and agency specific programming.
Administrative and Other Responsibilities 10%
- Complete required agency reporting on time and accurately.
- Actively participate in required meetings and in personal professional development.
- Represent U4C at events both on-site and within the community.
- Other duties as assigned.
Experience
- A bachelor’s degree is preferred, in communications, marketing, journalism, or a similar field
- A minimum of 2-3 years’ proven experience in communications and marketing.
- Experience in non-profit marketing and communications preferred
- Unwavering commitment to the mission of the agency
- Experience with WordPress a plus
Core Competencies
- Thorough understanding of marketing strategies and practices.
- Excellent organizational skills and attention to detail.
- Strong writing, editing, proofreading and layout/design skills are essential
- Project management skills, and the ability to handle multiple and varying tasks simultaneously associated deadlines
- Creativity and perseverance to ensure success in an environment of measurable accountability
- Interest and knowledge of current events and marketing trends within specific geographic area(s)
- Confidence in external communications
- Working knowledge of Microsoft Office products and Marketing tools/ platforms
- Social media management
- Blogging and content writing
- Successful at working within a team
Other:
- Pass a Family Care and Safety Registry Screening
- Authorized to work in the United States
- Ability to retain a minimum of liability vehicle insurance
- Experience and skill working with diverse populations
- Conscientious use of justice, equity, and inclusion lens when working with self and others
- Ability to work some weekends and nights
- Successful at working with multiple teams simultaneously.
Perks and Benefits
- Health, dental and vision insurance
- 401 (K) contribution
- Short-term and long-term disability
- PTO (PAID TIME OFF)
- Flexible Schedule
- Cell phone reimbursement
- Hybrid work environment
- Employee Assistance Program
- Ask about our other benefits
United 4 Children is an equal-opportunity employer. United 4 Children does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, gender identity, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law. Equal access to programs, services, and employment is available to all qualified persons. Those applicants requiring accommodation to complete the application and/or interview process should contact a management representative.
